Results have been published today, of a trial that has been conducted to find out if paying people to lose weight is an effective way for people to achieve weight-loss.

Under the title ‘Weight Wins’, the NHS-backed scheme has seen rewards of £80 to £3,000 being paid to dieters. Bizarrely, dieters were not given much help to lose the weight, apart from the cash incentives. Participants were given monthly weigh-ins, but were largely left to their own devices to lose the weight, and were not given much in the way of dietary or fitness advice. The scheme focused on the cash incentives, paying according to the number of pounds lost.
Whilst this may seem like a dream come true if you want to lose weight, lets look at this a little more closely.
A sample of 745 overweight people took part in the trial. A control group of dieters were also studied for comparison.
For those on the incentive scheme, average weight loss was more than 14lbs. This was more than double that of the control group, who lost an average of 5.5lb. On these figures, the programme was deemed a success.
The founder of Weight Wins, Winton Rossiter said: ‘We are absolutely thrilled with these results, which suggest that long-term financial incentives could be the best single weapon in the war on obesity.’
However, what these results don’t show is that there was a high drop-out rate, and there was no way of telling if these people had been eating healthily. They may have starved themselves in order to achieve the drop in weight.
There is also outrage from taxpayers over this initiative. Chief Executive of the Tax Payers’ Alliance, Matthew Elliot, said: ‘The NHS shouldn’t be bribing people to lose weight. At a time when the government is talking about making huge cuts in public spending, there is not enough money for cash incentives in healthcare.”
But of course the big question is ‘is it truly effective’. The question should not only be ‘do people successfully lose weight’ with these incentives, but crucially ‘is it effective long-term?’.
What would the statistics be if these people were surveyed after a year or two? Would they have kept the weight off? It’s highly unlikely, because ‘bribing’ people to lose weight is only a temporary fix and does nothing to help build long term healthy lifestyles.
Sadly, all the evidence is that it is not an effective long-term strategy. It is the same with quitting addictions, such as smoking.. Unfortunately, this cash-for-weight-loss incentive is ill-advised, and is doomed to long-term failure. Even though there is a long-term element to the incentives, where dieters can receive a cash bonus if they keep the weight off, the evidence is that this won’t be enough to be effective.
The best way to lose weight and keep it off long-term has been shown over and over again to be to make a firm commitment to life-style changes, and stick to them. A cash incentive is not the answer, you have to have inner desire to make the changes.